OpenApps has launched AdPad, a marketplace where sponsors pay creators in USDC for advertising on clothing, at events, and in social posts.
The launch focuses on sponsorships around Breakpoint in London, including custom suit patches and a day spent wearing a branded paper bag.
AdPad charges no platform take rate, so creators receive the full amount locked for their booking. Sponsors lock payments in escrow on Solana until the AdPad Agent checks proof of the agreed work.
How AdPad Releases Payments
With AdPad, sponsors fund offchain work, such as wearing a sponsor's shirt at a conference, through an onchain payment before the work begins.
Here’s how it works:
- A sponsor books a creator and locks USDC in escrow, then the creator completes the work and submits a public proof link. The AdPad Agent checks that proof before payout, as shown in the settlement flow.
- Each booking has its own Solana program-derived address (PDA), which keeps its escrow separate from other sponsorships; meanwhile, program logic controls the address instead of a conventional wallet's private key.
- The creator's public link gives the agent evidence to check before settlement.
Creator Offers and Open Calls
Sponsors can browse creator offers or post an Open Call specifying what they want and funding the USDC budget up front. Creators respond with a listing, and the sponsor chooses which responses to accept.
Sponsors can also find participants in the Creator Directory.
The marketplace showed nine live listings when reviewed, including 100 USDC to wear a company's T-shirt for a full day at Breakpoint and 420 USDC for a custom patch sewn onto a suit. Other offers covered vlog integrations, event videos, and founder interviews.
OpenApps' Bag Head Open Call offers 500 USDC for one person to wear an OpenApps or AdPad advertisement on a bag for a day at Breakpoint. A separate 2-USDC call asks participants to wear a mustache in support of Movember and post proof on X.
London Event Boards and Community Ownership
AdPad's event boards group offers around Hacker House London, listed for Nov. 1-12, and Breakpoint at Olympia London, scheduled for Nov. 15-17. A day-by-day side-event calendar draws on BlastCtrl's list.
Creators declare their own attendance, but their offers do not confirm event registration or an official partnership with the organizers.
OpenApps plans to transfer AdPad to community ownership after Breakpoint. AI would continue building and running the app, while the community would set priorities for future development.
